I led the research and pushed our thinking to discover meaningful insights on improving the moving experience.

I designed and prototyped a new task manager that helps couples support each other during a move.

Overview

Use research to identify
an opportunity to improve some part of the moving experience. 



Key Skills

Project Team

Tools

UX Research
Validation Research
Prototyping
UI Design
 

Sagarika Jayawant
Jack Love
Prachi Garg
 

Optimal Workshop, Miro
Zoom, Figma, Adobe Suite
Google Suite

Project Length

Mentor

Fall 2021 // 12 weeks 

11 weeks [research]
1 week [prototyping]
 

Rebecca Blum

 

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Moving is the third most stressful event you can endure, following death and divorce. 

BUT DID YOU KNOW

Source Link

 

The Challenge

47.8%

of the moving companies employ less than 5 people

42%

rent a moving truck

But what if moving was... meditative 

11.7

times the average American moves within their lifetime.

63%

said their move 
in 2022
was unexpected

We have all had to move at some point in our lives. Although exciting it is also
a stressful ordeal. There are multiple barriers to overcome during a move. 



1. Sheer labor: myriad details and decisions



2. Estimation of time: last minute
delays and surprises.



They often impact the 
person
moving’s wellbeing



The Solution

Netbox

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A task manager that helps
you pause.

Because calmness comes with being organized while taking care of others and yourself.

This was a research-intensive project. We sat and discussed our biases and mapped our existing knowledge on the process of moving.

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Our Research Process

 

What is the moving 
experience like?

Learning about the mover’s experience through moderated qualitative interviews.

 

QUALITATIVE INTERVIEWS 

- what causes a move?
- the experience of moving
- the different types of moves
- it’s impact on life?
- underlying reasons for difficulties
faced during it

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How can we improve
their experience?

Rich with all the knowledge, we synthesized the information to discover broad themes

FRAMEWORK AND OPPORTUNITY

Rich with all the knowledge, we
started mapping out and synthesizing
the information collected and through
that discovered broader themes that
recurred in many stories. 



Frameworks used:
1. Card sorting
2. Affinity Mapping
3. Journey Mapping 


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Link to Affinity Mapping

, Journey Map

Each move is progressively more 
difficult. You accumulate things over time.”


Shashank (33, Married)

We were disappointed. It had been a long and tiring 
day but
by then we were 

used to disappointments.
”


Sonal (27, Married)

What we discovered

KEY THEMES

Pre-Move was the most stressful part of the moving process.
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Isn't this obvious?
Are we missing something?

BUT, WAIT A MINUTE

So we went back. 



We conducted new interviews
and resynthesized all the
information again and
sought out patterns.

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People are moving everything they have and giving it to an unknown agent.

There is always a
fear along 
with uncertainty and worry 
about meeting the target day.
”


James (38, In a relationship)

Moving is the most stressful 
thing we have faced as a couple.

You get into fights. 
It’s physically draining.”


Kanika (31, Married)

My husband and I, we constantly remind each other- we have been through so much hell in the past. It's just about getting perspective in the end. It's just a move!”


Anahat (37, Married)

New Insights

Most people don’t equate that a practical task like moving could trigger a strong emotional response.

But moving happens to humans and
humans have emotions.

Moving strains relationships

Recentering our focus

REITERATING OPPORTUNITY

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Mindset:
to develop a moving mindset that helps deal with sudden delays and believes change is an opportunity for new possibilities.



Connection:
to support one another as moving

strains relationships.

Uncertainty:

knowing what to expect helps prepare for the stress-inducing unknowns that occur during moving

Deep diving into our
new insights 

SECONDARY RESEARCH

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We continued our research
seeking existing products that
cater to providing solutions for
our problem space. 



Frameworks used:
1. Persona
2. Literature Review
3. Competitive Analysis
4. Analogous Research

Link to Persona

Moving triggers our deepest issues around control and loss
Moving forces us out of our familiar and comfortable habitat

NEW FOCUS

How might we help couples grow closer through the moving process?

Exploring all design
possibilities

IDEATION

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STORYBOARDING

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Validating our ideas

Location: Moved to, within and from California
Age: 18 - 55
[Remote + In person] Moderated | 30 mins

VALIDATION RESEARCH

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WINNER

A task manager 
that also helps 
you pause.

MEET NETBOX

But why?

because calmness comes 
with being organized and remembering to celebrate

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Reflections & Takeaways

Recruitment and deep listening are key to defining your future project scope

Whom you recruit plays a big role in driving the direction of your findings and the opportunities you discover. It is equally important to be an active listener. Less you, more them. That is the only way you'd be able to discover the emotional drivers within the set time. Also, be mindful of your participant's time and energy. Longer interviews don't necessarily translate to more insights.

Trusting the ambiguity in the research process as it is truly an iterative process  

We questioned our understanding of the topic and our abilities as researchers throughout the journey of this project. It's important to realize that it's all part of the process and only by going back and forth while digging deeper do you find something you don't already know. That is where research shines and leads to better interventions. 

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