Backpacks

FASTRACK | 2012

A range of four backpacks designed for ‘Fastrack’  an Indian brand for the young generation. 

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FINAL COLLECTION

Backpacks with secret slots, pockets to allow easy accessibility of ‘quick need’ items was the  chosen concept for this brand’s new launch. 

 

Target group -
11-18 year old youth 

DESIGN PROCESS - 


RESEARCH
Market research
Competitive Analysis
Brand Study and Positioning
Surveys & Interviews 

IDEATION
Concept Ideation
Sketches 
Material Exploration
Trend Forecast and Analysis
Visual guide

DESIGN & DEVELOPMENT

Technical drawings

Mockups
Pattern Making
Prototyping 

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MOODBOARD

SKETCHES

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