top of page
Backpacks
FASTRACK | 2012
A range of four backpacks designed for ‘Fastrack’ an Indian brand for the young generation.
FINAL COLLECTION
Backpacks with secret slots, pockets to allow easy accessibility of ‘quick need’ items was the chosen concept for this brand’s new launch.
Target group -
11-18 year old youth
DESIGN PROCESS -
RESEARCH
Market research
Competitive Analysis
Brand Study and Positioning
Surveys & Interviews
IDEATION
Concept Ideation
Sketches
Material Exploration
Trend Forecast and Analysis
Visual guide
DESIGN & DEVELOPMENT
Technical drawings
Mockups
Pattern Making
Prototyping
MOODBOARD
SKETCHES
bottom of page