Backpacks

FASTRACK | 2012

A range of four backpacks designed for ‘Fastrack’  an Indian brand for the young generation. 

FINAL COLLECTION

Backpacks with secret slots, pockets to allow easy accessibility of ‘quick need’ items was the  chosen concept for this brand’s new launch. 

 

Target group -
11-18 year old youth 

DESIGN PROCESS - 


RESEARCH
Market research
Competitive Analysis
Brand Study and Positioning
Surveys & Interviews 

IDEATION
Concept Ideation
Sketches 
Material Exploration
Trend Forecast and Analysis
Visual guide

DESIGN & DEVELOPMENT

Technical drawings

Mockups
Pattern Making
Prototyping 

MOODBOARD

SKETCHES

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© 2020 Prachi Garg. Made with love and lots of lemongrass chai at Hoboken